K2 Launches Ascend Partner Program
Wednesday, January 4, 2017
New program provides deeper customization, improved incentives, and enhanced training and certification
BELLEVUE, Wash. – January 4, 2017 – K2 Software today announced the launch of its global partner program, K2 Ascend Partner Program. The program solidifies K2 as a channel-focused and channel-friendly company with a program that will bolster partner bottom lines and help customers rapidly foster digital transformation within their businesses through low-code application development.
“We are excited about the momentum and energy in the partner ecosystem over the past year. As we wrap up a record revenue year, we are looking forward to launching an updated partner program for 2017 to enable our partners’ success in anticipation of the release of great new products in 2017,” said Adriaan van Wyk, CEO, K2. “While we continue to provide innovative low-code solutions to drive much- needed business transformation and digitization in the market, it will be our partners that help us scale and ensure our customers are successful. This program will ensure they are set up to prosper at every turn.”
K2 Ascend Partner Program, which officially went live Jan. 1, is built on three essential pillars:
- Transparency: Proactive and preemptive communication to create simple transactions, clear requirements and specific measurements.
- Enablement: Tools to help partners build skills and promote offerings to achieve the highest level of customer success.
- Profitability: Opportunity registration designed to protect partners and provide incentives as fuel for future growth.
“Since K2 brought me on in May, I’ve made it my mission to listen to our partners and apply their feedback to create a program that partners want to invest in,” said Tom Evans, vice president of Global Channel Sales, K2. “The K2 Ascend Partner Program will provide our partners with greater customization, training, certifications and incentives that significantly benefit our varied partner needs.”
Through the launch of the K2 Ascend Partner Program, K2 will provide its channel partners with improved benefits in several key areas, including multiple partner levels that are customized to specific partner needs, opportunity registration for financial incentives, knowledge-building opportunities to enhance the partner and customer experience, and customizable toolsets to strengthen partner communication.
“Avanade is excited about K2’s new channel program and looks forward to jointly helping clients digitize their businesses with these innovative capabilities,” said Tom Hoglund, vice president Digital Workplace, Avanade.
Information about the K2 Ascend Partner Program is available on K2’s website. Partners are encouraged to contact K2 via firstname.lastname@example.org to get more information about converting to or joining the program.
ABOUT K2: With K2’s business process application platform, organizations can use visual designers to rapidly build and deploy low-code applications that are agile, scalable and reusable, resulting in modern processes that quickly and easily connect people, data, decisions and systems. K2 delivers information to the right people at the right time, empowering them to accelerate their work and become more efficient online, offline and from any device. K2 has more than 1,500 customers in over 84 countries, with 30 percent of customers being Fortune 100 companies. K2 recently received $150 million in funding from Francisco Partners.