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When it comes to digital technology, organizations have a tendency to fix problems as they pop up rather than staying ahead of them by investing in the right digital strategy beforehand. This can result in disconnected digital experiences that hold a company back, instead of helping it stay competitive.
According to Forrester, companies need to start thinking long-term and invest in a digital experience that makes sense for the entire organization. So, how can you implement this connected digital experience?
Want to learn more about Forrester's digital technology strategy guidelines and how K2 can help with everything from quick wins in improving customer experience to top-down business transformation? Read the white paper, Choosing the Right Digital Strategy for Your Organization.