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An increased focus on the concept of customer experience (CX) in business has led to a shift in priorities for CIOs.
According to a recent Forrester report, Predictions 2016: The New Breed of CIO, this has led to the need for digital technologies that can increase CX proficiency. In order for CIOs to successfully improve a customer’s experience, our response outlines that they have to:
How? Learn more in the analyst response to the Forrester report.
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