True digital transformation is about more than using technology to reduce operating costs and increase productivity. While these outcomes remain important, more organizations are realizing that digital transformation is also about ensuring customer success.
In today's tech-enabled world, companies must provide an exceptional customer experience across all digital touch points. They also need to harness technology in a way that offers customers better service, greater value and relevant solutions, online and offline.
Understanding the customer
An important step in the customer-focused approach to digital transformation is for companies to gain a deeper understanding of their customers’ behavior. They need insight into their expectations, goals and challenges. What drives them along the customer journey? How do they make decisions? How could their needs change in the future?
The customer insights gained will provide more clarity on where organizational change needs to happen. This, in turn, will inform decisions around the most relevant digital technology to power this evolution.
In addition to being focused on the customer, this needs to be a journey that reaches beyond the IT department to transform all areas of the business. Organizations should be thinking long-term and investing in a digital transformation strategy that makes sense for the entire company, says a recent report by Forrester, Your Digital Experience Technology Strategy Starts with a Customer Journey Map.
This means that business and technology leaders need to collaborate to create a holistic approach to digital experience.
Choosing the best technology to transform your business
For many organizations, a key step in the digital transformation journey will be to find I.T. solutions that meet business requirements in the most cost-efficient, scalable and agile way.
Coding custom software to power change may seem like the most suitable approach for your company, but this can be a long, drawn out process. It can also be incredibly costly. This is not only due to the resources required, but also because business can be disrupted during the migration to the new system.
A low-code platform application development platform solves this challenge. With K2 technology, it is possible for organizations to develop and roll out their own business apps internally. They simply configure functions through a visual, drag-and-drop process, rather than coding these apps from scratch.
K2 technology also integrates seamlessly with many legacy systems. This means that you don't have to go the rip-out-and-replace route. You can continue gaining value from existing systems while putting your transformation plans into action.
K2’s low-code application development platform provides any organization with the power to:
- Rapidly build and deploy workflow apps that use automation to optimize resources, boost productivity, reduce errors and improve the customer experience
- Develop apps once and then easily configure them to be fully responsive and secure on any mobile device
- Create workflow software for any business purpose, from supply chain management systems to customer-facing apps
- Generate electronic forms with an intuitive, flexible entry point for collecting and integrating information into your automated processes
- Leverage technologies like artificial intelligence and the Internet of Things (IoT) as these become more prevalent
- Innovate swiftly as the market fluctuates
Essentially, K2 delivers information to the right people at the right time, empowering them to accelerate their work and become more efficient online, offline and from any device. This is a great example of how companies can use digital technology to improve all areas of the business as well as enhance the customer experience.
With a faster and more flexible approach to managing business process applications, companies can accelerate their digital transformation journey. Due to their agility and deployment speed, low-code apps can deliver benefits today and in the future.
Build SharePoint workflow solutions easily and rapidly
In addition to reaching across disparate systems to create comprehensive workflows with little or no code, the K2 platform delivers deep integration with leading industry solutions, including Microsoft SharePoint.
An increasing number of organizations are adopting SharePoint technology. Some of these customers are creating apps to extend SharePoint's functionality, however custom coding often impacts the integrity of SharePoint's environment.
Fortunately, K2 provides an opportunity for you to develop streamlined, digitized workflow apps and forms in SharePoint that are scalable, intuitive, user-friendly, flexible and governable. These apps and forms can span SharePoint sites and versions — on premises or in the cloud.
“K2’s low code apps platform allows SharePoint users to build process apps in both cloud and on-premises environments without coding,” explains Rob Howard, director of Office Ecosystem, Microsoft Corp. "K2’s deeply integrated, reusable workflows reinforce SharePoint as a one-stop-shop for intelligent collaboration from any device.”
Change is an enterprise-wide initiative
It's important to remember that digital transformation is not only about introducing new technologies. It is also about reassessing business models, processes, roles and responsibilities to ensure they are fit for purpose, both now and going forward.
This may require organizational change: a mindset shift that impacts all processes, people and decisions. K2’s low-code technology provides the tools for change, while supporting collaboration and enabling all the relevant stakeholders to be involved in business process design. This helps foster an organizational culture where everyone can bring their unique skills to the table to ensure change is powerful and sustainable.
The goals of digital transformation
Digital transformation means something unique in every sector of the economy, and in every organization. However, there are some common goals. These include:
- Automating both customer-facing and internal tasks to make organizations more efficient, agile, lean and less dependent on human intervention
- Innovating more swiftly and successfully
- Boosting productivity and operational efficiency
- Improving and optimizing business processes
- Ensuring better data handling and enhancing knowledge sharing
- Delivering more relevant and meaningful customer experiences
Ultimately, these outcomes can improve human resource flexibility, unlock new revenue streams, increase your competitive advantage and future-proof your company.
The skills to put your plans into action
Another reason to choose low-code technology is because custom app development that involves heavy coding requires specialized skills. These skills can be costly to acquire and retain in today’s competitive marketplace. As more companies begin rolling out their digital transformation strategies, there is mounting competition for IT skills.
How will companies bridge this skills gap in order to meet their transformation goals successfully? That’s where K2 comes in.
Once an organization is up and running on the K2 platform, clients see a significant return on their investment. This is because K2 technology can be utilized by existing employees, even those with little to no coding experience. These users can be trained as citizen developers to work collaboratively with a small, core team of skilled developers.
This low-code approach allows K2's customers to reduce their reliance on developer skills. It also enables them to build and deploy their business process apps much more swiftly and seamlessly. Maintenance is easier too, because all apps are on one platform, making it simple to identify process errors and repair those errors with ease.
It's important to note that while a large number of users can utilize and benefit from K2 business applications, the K2 Management feature provides one point of control. This centralized, intuitive user interface allows administrators to configure and manage all K2-based applications across the enterprise. This means that all the workflows, methods, user rights, security, roles, work lists, authorization settings and more can be controlled from this access point.
There are other low-code vendors on the market, but few can offer the same rich functionality and agility as K2. This adds incredible value over the long-run and underpins K2’s cost-effectiveness.
Maintaining a competitive edge
The adoption of digital technologies is transforming the competitive landscape in every industry. It is therefore critical for all organizations to explore the technologies and tools available to them, or risk losing market share to existing or new competitors.
Technologies like cloud services, artificial intelligence and machine learning are making it possible for start-ups to rapidly disrupt industries. This means that even if other well-established companies in your industry sector are transforming at a much slower pace than you are, new competitors could arrive on the scene. In the digital age, anything is possible.
All these factors considered, a business as usual approach could put your business on the wrong foot. Ideally, you should at least start exploring the digital opportunities that are open to your organization now.
Planning for the present as well as the future
By choosing scalable and agile K2 technology to power your digital transformation, you can meet both your short- and long-term business goals. With the K2 low code platform, your organization can leverage current technologies, as well as those that are emerging. These include the Internet of Things (IoT), Microsoft bot frameworks, cognitive services, machine learning and more.
K2 makes it easier for clients to take advantage of the technologies that are disrupting their industries and markets—whether this involves a move to the cloud or integrating business process applications with emerging sources of data from the IoT universe.
Does your organization have a digital transformation strategy?
K2's whitepaper, Choosing the Right Digital Strategy for your Organization, discusses some of the key takeaways from the Forrester report mentioned earlier. It also addresses how low-code business process applications can help organizations change the face of their business efficiently.
Download the whitepaper for more insights into:
- Why digital transformation strategy starts with customer journey mapping
- The four main factors that can focus the digital experience
- How a digital experience technology platform supports agile delivery