Manual publication management
As a multinational technology provider, it is critical for Microsoft’s eCommerce team to keep their global website updated with information and content for all product lines. The content publication process is very complex, involving many levels of approvals and collaboration between resources from several teams to keep hundreds of pages updated across more than 240 regions.
For many years, the publishing process was managed via Excel spreadsheets. Content, images, and other publishing information were tracked in different spreadsheets. In some cases, there were 200+ spreadsheets to track updates for a single page on the website. Content approvals were handled manually, often resulting in bottlenecks and delays in publishing timelines.
Furthermore, Microsoft’s legacy solution made it very difficult to easily track publishing tasks and provide visibility into publication statuses. “We needed to have a normalized publishing process where we could report, track, and automate publications across Microsoft.com,” says Jennifer Woolery, Program Manager, eCommerce.