Efficiently marketing luxury brands through retailers
Responsible for marketing and distributing premium brands of perfume and cosmetics throughout Italy, LVMH Italia must meet the needs of its 1,500 retailers while adhering to global policies defined by LVMH corporate.
Using Nintex K2 Five, the organization has transformed its trade marketing processes, leading to a significant improvement in retailer satisfaction and cash flow. A second Nintex K2 Five process has improved the transparency of its retailer approval process.