Careers

Field Marketing Manager

Region: Americas

Location: Bellevue, Washington, United States

Duties

The K2 Field Marketing Manager is responsible for planning, executing, and measuring innovative field and channel-centric demand generation marketing programs to grow sales pipeline and revenue.  This person will work collaboratively with key stakeholders across the organization—sales, channel, corporate marketing, product marketing, and enablement—to implement regional field marketing plans that deliver tangible and measurable value and growth for K2’s North America mid-market sales team.  

What you’ll be doing as a member of our team:

  • Design, manage, and implement multi-touch marketing campaigns—email, events, webinars, social media, etc.—that support regional demand generation, pipeline and revenue objectives
  • Drive the regional marketing strategy for optimizing target accounts within K2’s mid-market territories based on market data
  • Build reports and track metrics associated with marketing campaign effectiveness and ensure leads are efficiently transitioned into the sales pipeline 
  • Communicate program status, action items, results, and deliverables across marketing, sales and executive leadership
  • Support sales enablement efforts in conjunction with sales operations 
  • Act as liaison between marketing and the field on program feedback and enhancements 
  • Troubleshoot and analyze day-to-day data and lead flow processes associated with the marketing automation system (Eloqua or other) and Salesforce.com

Requirements

What you’ll bring to the table:

  • Best in class marketing, demand generation, and channel experience with a B2B hi-tech company for 5+ years. Experience with account-based marketing programs a plus
  • Successful track record executing innovative and multi-part event and demand generation programs
  • Proven ability to work successfully in cross-functional environments to achieve results
  • Excellent communication, project management, and analytical skills
  • Extensive experience working with CRM tools (such as Salesforce.com), marketing automation tools (such as Eloqua), social media platforms, and content marketing solutions (like ION interactive)
  • Basic HTML and graphic design experience
  • Ability to pass a pre-employment background check
  • In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire

How to apply:

For more information about this position or to apply, send your resume to careers@k2.com with "Field Marketing Manager” in the subject line.