Director, Global Marketing Programs

Bellevue, Washington, United States

Title

The Director of Global Marketing Programs is responsible for defining, executing, and optimizing global campaigns and programs to create awareness, grow demand, and accelerate revenue. This role requires someone with a solid mix of leadership, creativity, deep campaign expertise and the ability to be highly collaborative while managing multiple projects and deadlines in a fast-paced environment.

Responsibilities

  • Collaborate with business leaders and key stakeholders to define, execute and optimize campaigns at a global scale which align with K2’s market strategy and target market segments
  • Build integrated plans with the right mix of tactics based on the target personas and the overall buying journey
  • Optimize global campaigns for local execution by partnering with regional field marketing teams
  • Continuously measure and optimize plans to efficiently achieve campaign goals while maximizing spend
  • Work with cross-functional teams including Product Marketing, Content Marketing, Field Marketing, and Sales to drive relevant content and messaging within campaigns.
  • Track and manage lead flow and process associated with global campaigns, including lead scoring methodology and lead nurture programs
  • Work with sales development and global field marketing teams on campaign training and lead follow-up.

Qualifications

  • Bachelor’s degree in marketing or other related field; or equivalent experience
  • 5+ years of marketing experience in a B2B demand generation capacity, planning and executing campaigns. SaaS business experience is a plus.
  • Proven track record of executing integrated campaigns & programs that drive revenue and accelerate pipeline
  • Result driven, strong attention to detail, organized, and can manage multiple projects simultaneously
  • Strong team player with high energy and positive “can do” attitude
  • Strong communication skills, both written and verbal
  • Strong experience with executing campaigns with strategic channel partners to maximize results
  • Excellent quantitative analysis skills
  • Expert skills in utilizing marketing technologies, including Marketo, Salesforce, webinar platforms (On24, GoToMeeting) and landing page programs (like Ion Interactive)