Director, Global Demand Gen & Campaigns


Region: Americas
Location: Bellevue, Washington, United States

Duties

K2 (SourceCode Technology Holdings, Inc.) is looking for a results oriented Director of Global Campaigns and Digital marketing with a strong background in B2B marketing. The ideal candidate is someone who has a background of leading high performance teams, building and executing marketing campaigns across an integrated marketing mix, is results driven, and thrives in a fast-paced environment. This individual has experience designing and executing demand gen campaigns aligned with Field and Product Marketing to generate pipeline. Candidate needs to be data-driven in all aspects of this role and will require expertise in go-to-market planning, paid media, marketing automation tools (i.e. Eloqua), and be a strategic partner to the rest of the marketing organization and sales to launch programs and campaigns.

What you’ll be doing as a member of our team:
  • Work across Field and Product Marketing and sales to develop and drive a GTM strategy across K2 to optimize pipeline
  • Work with field marketing leads around the globe to help define the right top-line campaigns to support their business
  • Connect Product Marketing priorities with sales success by defining, instrumenting, measuring and executing end-to-end marketing campaigns
  • Measure effectiveness of campaign activities and return on marketing investment (ROMI)
  • Manage a team to develop and execute inbound and outbound campaigns across email, digital, web properties, social, and marketing operations to align multi-channel execution
  • Develop and execute integrated marketing campaigns, both online and traditional, in partnership with the rest of the marketing team
  • Measure and monitor top of funnel and nurture lead activities to ensure predictable pipeline
  • Develop strong working relationship across marketing, sales and the executive leadership team
  • Analyze and segment customer data to help define prospect and customer with high engagement and revenue growth potential
  • Establish goals and KPIs for all demand generation programs based on historical or projected results, and tie back actual performance and revenue impact
  • Test new tools to better automate and scale programs, with an emphasis on integrated marketing

Requirements

What you’ll bring to the table:
  • 8-10+ years of experience leading and managing global demand generation programs, preferably involving enterprise software and/or SaaS services
  • Experience working with Salesforce.com and Eloqua (or other marketing automation tools)
  • Knowledge and understanding of predictive analytics, and emerging tools in the marketing technology space
  • Experienced in driving website traffic and converting traffic into qualified leads
  • Experienced in funnel optimization and lead scoring based on sales leadership collaboration
  • Proven team player that has partnered with marketing and sales leadership
How to apply:

For more information on this position or to apply, send your resume to careers@k2.com with "Global Demand Gen & Campaigns" in the subject line.