Media Encoding with K2 and Microsoft Azure Media Services


Media Encoding with K2 and Microsoft Azure Media Services

K2's own Melissa Layupan wrote up a fantastic demonstration showcasing how K2 and Microsoft Azure Media Services can create an easier experience for the Media & Entertainment industry. Media file encoding (and transcoding) is one of the predominant use-cases within the Media & Entertainment (M&E) industry, and one which many M&E companies struggle with.

M&E organizations invest in a multitude of expensive digital and media asset management systems to handle media files and their manipulation. Having numerous media asset/digital systems oftentimes leads to disjointed and fragile business processes around media file encoding, transcoding, and delivery. And since the management of media files is fragmented across different non-integrated systems, determining actual progress within the media file process remains a huge challenge. There is great value in knowing what's going on throughout each stage in the process, and being able to determine when a stage failed in real-time versus hours/days or even weeks later.

As a joint effort between Microsoft Technology Center in Irvine and K2 Southwest team the goal of this project is to show how K2 solutions, along with Microsoft cloud offerings, can be used to overcome many of today’s M&E challenges through the implementation of a seamless hybrid environment for collaborating w/customers, while also providing transparency and visibility into the media delivery process to discover status and uncover issues.

Read through the process over on the MSDN blogs.