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Today’s business climate revolves around customer centricity, which necessitates that companies not only keep up with the unrelenting pace of disruptive innovation, but just as importantly they must keep up with shifting customer behaviors. In order to better serve customers in a more efficient and agile manner, organizations far and wide have turned to CRM solutions to ensure they are providing their customers with the best service possible.
Microsoft Dynamics CRM is one such tool that offers a great customer relationship management platform, which allows organizations to build a variety of customer-focused solutions. It’s a great tool to help staff work more effectively and make better decisions to reach customers and provide them the highest-level of service.
While Dynamics CRM is a great tool for what it does, there are many other things organizations must do in the age of customer centricity to ensure they are keeping up with the pace of necessary innovation and changing customer habits. Further, by deploying it, the tool becomes another line-of-business system comprised of many that IT must administer and integrate with.
This, however, doesn’t have to be a headache like it could be. By combining K2’s enterprise business process capabilities with Dynamics CRM, organizations have an opportunity to deliver business applications that span the enterprise.
Businesses that blend Dynamics CRM with K2 stand to realize a number of benefits, including: