Today’s business climate revolves around customer centricity, which necessitates that companies not only keep up with the unrelenting pace of disruptive innovation, but just as importantly they must keep up with shifting customer behaviors. In order to better serve customers in a more efficient and agile manner, organizations far and wide have turned to CRM solutions to ensure they are providing their customers with the best service possible.
Microsoft Dynamics CRM is one such tool that offers a great customer relationship management platform, which allows organizations to build a variety of customer-focused solutions. It’s a great tool to help staff work more effectively and make better decisions to reach customers and provide them the highest-level of service.
While Dynamics CRM is a great tool for what it does, there are many other things organizations must do in the age of customer centricity to ensure they are keeping up with the pace of necessary innovation and changing customer habits. Further, by deploying it, the tool becomes another line-of-business system comprised of many that IT must administer and integrate with.
This, however, doesn’t have to be a headache like it could be. By combining K2’s enterprise business process capabilities with Dynamics CRM, organizations have an opportunity to deliver business applications that span the enterprise.
Businesses that blend Dynamics CRM with K2 stand to realize a number of benefits, including:
There is much more to discuss, and show you how everything we’ve discussed here is actually possible today. To learn more about the winning combination of these two platforms, I encourage you to join our next K2 Connects webinar taking place on Thursday, February 23 at 8 AM PT/11 AM ET. Register now to learn about the benefits of combining K2 and Microsoft Dynamics CRM.
- Enterprise workflow capabilities: Dynamics CRM includes some workflow capabilities, but they are limited. K2 will take those capabilities the remaining distance and since K2 can call Dynamics workflows on-demand, there is no need to duplicate the work.
- Line-of-business integration: Because Dynamics CRM is most likely one of many LOB systems your IT organization has to integrate with, it’s important to make the integration between all of those systems seamless and simple. K2’s SmartObject framework does just that and ensures integration with virtually any LOB system.
- Enhanced user experience: Dynamics CRM users frequently need information from other systems to make decisions or take action. K2 can help bring in that information through its integration with other LOB systems, without the need to write code.
- Extended relationship management (XRM): The pinnacle of CRM is achieving extended relationship management. In this case, combining K2 and Dynamics CRM to create business apps gives organizations a platform capable of delivering solutions that manage customer lifecycles or that reach more broadly into the business.